THE TEAM

We operate in a flat organizational structure with no hierarchy and constantly evolving roles.

Ziyan Hossain, M. Des

Ziyan is a strategic foresight practitioner and artist. His work has explored behavioural economics, urban and organizational culture, generational dynamics. He has worked as a facilitator, planner, researcher and User Experience designer with banks, hospitals, Pharma companies, educational technology, various arms of government and musical equipment companies.

He is currently on the Executive Programming Committee for the Association of Professional Futurists, Steering Committee for the Ideas Project with the Ontario Science Centre/Toronto MOCA and has spent over 5 years on the programming committee of the Reel Asian Film Festival.

He plays guitar, bass, synth, has performed with a number of renowned artists from Dhaka and Toronto and has worked with major musical equipment manufacturers including Strandberg Guitars and Eventide Audio. The last release by his band Sundecay was critically acclaimed.

He has worked and presented in Toronto, Montreal, Dhaka, New York, Los Angeles, Boston, London, Stockholm, Belgium, and more.

Fran Quintero Rawlings, M. Des

Fran is a deeply curious innovator passionate about working on projects that improve both the human and design experience. As a strategist, she understands the complex relationship that exists between consumers, organizations, and government. 

She is adept at helping clients develop an empathetic understanding of the people they engage with so they design more meaningful experiences, grounded in what people truly need. Using behavioural economics, foresight and systems thinking, she helps uncover deeper insights with a focus on tangible outcomes on systems and innovation projects for non-profits, provincial and federal governments, pharma and healthcare clients.

Calla Lee, M. Des

Calla is a visual communicator and strategic foresight practitioner with experience in change management and operational strategies. By understanding how systems relate, interact, and overlap with each other she is able to help her clients engage and experience business transformations that create innovative solutions that meet business objectives and consumer needs.

Calla uses her years of graphic design experience to visually communicate complexity through simplicity in all the work she does. Her curious nature has allowed her to bring both her interests and work together in a variety of industries including food, sustainability, cannabis, and entrepreneurship.

She is always learning and trying new things. Calla is a certified PADI Open Water scuba diver and has received her Cannabis Sommelier 1 certification.